Anniversary events are key moments in a company’s history, offering an opportunity to highlight its identity, values, and relationships with employees and clients. The anniversaries of Asseco (30th) and Sii (15th) were exceptional projects requiring large-scale involvement. Both projects were not only important for building relationships with the companies’ stakeholders but also presented a perfect occasion to showcase the unique characteristics of each company.

Asseco, an international company, wanted to highlight its local roots from Rzeszów, while Sii, a rapidly growing technology firm, aimed to create unique packages that engaged employees in the gift selection process. With a total of more than 9,000 anniversary packages for employees and clients, both projects required precise planning, coordinated logistics, and flexibility to meet each client’s individual needs. Additionally, it was crucial to optimize costs, time, and mitigate risks within a very tight schedule, while ensuring full compliance with GDPR regulations.

Asseco and Sii entrusted us with managing the entire organization of their anniversary campaigns, which allowed us to streamline logistics and optimize resources on the client’s side. For Asseco, the anniversary packages had to not only reflect the company’s professionalism but also emphasize its local heritage. As a result, the set included glasses from the renowned KROSNO brand, located near Rzeszów, where Asseco was founded. Sii took a more personalized approach, allowing employees to choose one of four gift sets, two of which included clothing, requiring the collection of size information and customized production.

Both projects required us to coordinate production and logistics processes, including deliveries to offices and private addresses across Poland. For Asseco, we handled over 3,000 packages, while for Sii, we managed almost 6,000, which demanded precise management of multiple elements—from production and storage to packaging and delivery. In the Sii project, a key challenge was managing a variety of packages tailored to individual employee preferences. Leveraging our experience, we ensured timeliness and operational efficiency at every stage.

Thanks to our team’s expertise, we completed the packaging and shipping process within just 48 hours of receiving the final address list and delivering the finished products to our warehouse. Even during the busy pre-Christmas period, 95% of the packages reached recipients within 24 hours of dispatch. We also efficiently managed returns, redirections, and complaints, ensuring every package was delivered to the correct address on time. Our meticulous attention to detail and efficient logistics allowed the clients to fully focus on celebrating their anniversaries, confident that the entire process was running smoothly.

During projects like these, data protection is a top priority. Both Asseco and Sii could trust that all procedures related to the processing and storage of address data were fully compliant with GDPR regulations. We implemented robust data protection protocols, and clients were able to securely transfer information via our automated online platform, hosted in one of the most secure data centers in Poland and the European Union.

Managing such large-scale operations required transparent and simple billing. We provided each client with a single comprehensive VAT invoice, significantly simplifying cost control, which was distributed across branches and client codes. Our flexibility in adapting billing processes allowed for appropriate modifications when necessary, tailored to the client’s specific needs.

Our experience in executing anniversary projects, such as Asseco’s 30th and Sii’s 15th anniversaries, demonstrated that even with large-scale campaigns, it is possible to execute complex operations smoothly and efficiently. Thanks to advanced logistics, rapid packaging, GDPR compliance, and full shipping support, clients were able to focus on celebrating these important milestones, assured that every detail had been taken care of. Our commitment and flexible approach to anniversary projects enabled us to tailor our services to the unique needs of each client, regardless of the scale or complexity of the project.

PURMO is a leading global manufacturer of heating systems, operating in multiple markets. Our task was to streamline the central marketing department’s management of a collection of promotional products to support sales activities across 11 countries in Europe. The goal was to simplify the process, reduce costs, and ensure that each product was perfectly tailored to the needs of local markets while aligning with the global sales strategy. In addition, due to the implementation of the brand’s sustainability policy, another goal was to create a product catalogue that aligned with PURMO’s environmental commitments, featuring products made locally in Europe and carbon-neutral.

We began by analyzing the promotional products PURMO had previously used, looking for ways to improve them and evaluating how they aligned with market, industry, and ESG trends. Our priority was to create a cohesive collection of products that were not only attractive but also practical and useful across different markets. We prepared a catalogue featuring dozens of product proposals that met PURMO’s sales support needs. It was equally important for our team to take over most of the operational tasks so that the marketing department could focus on core priorities instead of dealing with logistics and product preparation.

Next, we took over the coordination of dozens of orders, ensuring that each batch met PURMO’s expectations. The client repeatedly emphasized the importance of correct product labeling and proper use of logos, so this aspect of the process was carefully monitored and supervised by our account managers. During the testing phase, each selected product was thoroughly reviewed, allowing us to better assess the final results.

The collection included both products fully designed and manufactured in Poland as well as tried-and-tested mass-produced items, but ones that were certified or made from recycled materials. Even with mass-produced items, we prioritized quality—selecting only those that were durable, aesthetically appealing, functional, and aligned with the company’s ESG policy. With our extensive experience, we know which products perform well and are truly worth the investment.

Our collaboration with suppliers ensured smooth production processes, timely deliveries to our warehouse, and adherence to quality standards.

Once the products were delivered to our main warehouse, we handled the logistics—from storage to packaging and shipping to over a dozen countries in Europe. A key focus was ensuring that each package arrived on time and at the correct destination. Our well-established logistics procedures, developed over many years, guaranteed a seamless process. Ultimately, the client decided to increase the order and utilize our warehouse for ongoing storage and distribution of the products. The processes and IT solutions we implemented (web-based systems and applications) allowed the client to not only view current stock levels but also manage orders and distribution in line with the agreed-upon procedures.

As a result, we delivered a complete collection of promotional products that was rolled out across 11 European markets. Thanks to our efficient organization, PURMO was able to support sales more effectively while reducing costs and saving time. We took over the majority of tasks, handling everything from design to implementation, significantly relieving the marketing department’s workload.

Every stage—from design to production to logistics—was executed with meticulous attention to detail, resulting in a cohesive collection that was tailored to the specific needs of local markets.

Our collaboration with PURMO demonstrated that a well-thought-out approach can significantly simplify and optimize processes while delivering products that support the company’s goals and leave a lasting impression on customers across Europe.

PEPCO is one of the fastest-growing retail chains in Europe, with more than 1,700 stores in 16 European countries and over 25,000 employees. Our task was to support PEPCO in communicating its rebranded logo and company values to all employees across Europe. A key challenge was ensuring that marketing materials and promotional gifts reached stores, local offices, and distribution centers in different countries simultaneously. The project also required a well-coordinated logistics process, complex packaging of materials in 16 languages and different quantities, and securing all items in appropriate packaging. We carried out the project on behalf of a leading EB agency overseeing PEPCO’s entire brand rebranding in the Employer Branding area.

We began by designing and producing products featuring the new PEPCO logo and brand values. The key objective was to create attractive and practical kits that would not only communicate the rebranding but also align with the company’s identity and values. We ensured that all products were made from high-quality materials that reflect the modern character and attention to detail that PEPCO puts into its new image.

One of the most significant challenges was the complex packaging of materials in 16 different languages and various quantities, depending on location. Each set had to be carefully packed, with posters, letters, and products securely protected to ensure they arrived in perfect condition. The complexity of this project was notable: rebranding materials were prepared in local languages, so the entire packaging process was divided into 16 distinct sub-processes to guarantee each kit reached the correct market. Additionally, we developed optimal packaging that not only protected the contents but was also aesthetically pleasing and easy to distribute.

Logistics was a key component of this project—we coordinated the delivery of packages to 16 countries on a synchronized schedule to ensure that every PEPCO store, local office, and distribution center received materials simultaneously. This involved working with multiple carriers to guarantee the fast and safe delivery of packages. Our experience in managing such complex tasks ensured smooth execution of the rebranding campaign. Our strategic location was crucial: both our main and auxiliary warehouses are situated in central Warsaw, near each other, and close to distribution centers and courier hubs, facilitating quick international deliveries.

As a result, we successfully executed a comprehensive communication project, encompassing the production, personalization, and distribution of PEPCO rebranding materials across Europe. Thanks to precise planning and streamlined logistics, all packages arrived on time in 16 countries, helping the company convey its new logo and values to employees in over 1,700 stores. Our involvement allowed PEPCO to focus on implementing its new brand identity, knowing that every operational detail had been carefully handled.

This project highlights our ability to manage complex international operations that require precision, flexibility, and excellent organization at every stage. All our solutions were fully tailored to the client’s needs!

More and more companies are focusing on promoting healthy lifestyles and physical activity among their employees. This trend has been growing for several years and its popularity is gaining momentum every year. These programs are part of employee benefits as well as ESG and CSR strategies. Companies such as ING HUBS, Pepsico and others recognize the importance of supporting employees in the areas of exercise, sports and wellness, also in the context of Employer Branding activities. Our task was to develop creative solutions that would encourage employees to be physically active, while building a positive corporate image.

Sports packages are not only sports and wellness support accessories tailored to customers’ needs and budgets, but, above all, comprehensive designs that will connect the merchandise to the company’s strategy. A key challenge, therefore, was to create a collection of products that are useful, of high quality and tailored to different physical activities, such as running, fitness or wellness, and that will fit into the sports program developed by the client, very often with our participation. Each package also had to meet brand image requirements – from refined design, to skillful logo placement, to consistency with the company’s EB, CSR or ESG strategy.

Our solutions take into account various customer needs, such as clothing models, sizes, colors, variety of sports or personalization of products (individual slogans or names). Very often these are tailor-made products, such as sportswear, mats, tapes, fanny packs, backpacks, blankets.  So they are designed from scratch and made in Poland, so an important aspect of their preparation is the proper selection of materials, marking, labeling or packaging. We focus on products that are not only visually appealing but, most importantly, durable and functional, which is especially important in the case of sports accessories. Each item in the collection is carefully selected and tailored to the specific needs of the company’s employees.

Order management, including sizing and product delivery, is one of the key aspects of this type of project. We coordinate the entire process – from order collection to logistics, ensuring timely delivery of packages to offices and branches. Often, such deliveries are made to locations indicated by the client, where the sports events in question take place, such as marathons or mountain runs. In special cases, we use our own fleet and logistics team, as we have delivered many such deliveries ourselves, without using courier companies. Then we are sure that the products will arrive on time, be unpacked and arranged as agreed with the customer.

Through our partnerships with companies like ING HUBS and Pepsico, we have created useful and durable collections of sports products that engage employees in physical activity and wellness. Thanks to our comprehensive solutions, these companies have gained effective tools to promote healthy lifestyles while building a positive employer image. Our full service – from creation, to production, to logistics – provided clients with time and effort savings, allowing them to focus on their employee engagement goals. It’s worth mentioning that these types of projects are our daily business, as the scale of their popularity in our and foreign markets continues to grow.

In 2021, NTT DATA, a global leader in the technology industry, decided to undergo a rebranding to refresh its visual identity and brand assets across Europe. Our task was to develop a comprehensive concept for promotional products, office supplies, and brand materials in line with the new NTT DATA identity. The project involved consulting, creation, and implementation in 12 European countries. The goal was to design and deliver solutions that would not only align with the refreshed, modern brand image but also be cost- and process-efficient.

We began by developing a comprehensive product concept that would reflect NTT DATA’s values and business goals as a leader in the technology sector. Our consulting covered the selection of the right products—from office supplies and promotional items to business gifts. All elements were designed with the new logo in mind, ensuring consistency with the brand’s values, and incorporating eco-friendly solutions where possible. Creativity, uniqueness, and functionality were key to the products’ design. This resulted in a creative catalog demonstrating how the new brand could be effectively translated into tangible assets. After consultations with NTT’s global headquarters and European subsidiaries, the client selected eight key branded items for production, which best fit the new brand communication strategy.

We developed a strategy that centralized the entire process—from production through to orders and logistics—all in one place. This brought significant time and cost savings. Instead of handling orders separately for each of the 12 countries, we coordinated everything to ensure more cost-effective production while maintaining efficiency and control. We worked with carefully selected suppliers who are proven partners in delivering high-volume, high-quality projects, allowing us to maintain the highest standards at the best possible prices. Thanks to this centralized approach, every NTT branch across the region received promotional products of consistent quality and design, ensuring brand coherence throughout Europe.

We managed the confectioning and logistics of the orders, delivering tens of thousands of products to branches in 12 European countries. The entire process was precisely coordinated to ensure that every package arrived on time in each country. Our warehouses and efficient logistics management ensured that orders were delivered simultaneously, guaranteeing a smooth rebranding rollout. The close proximity of shipping hubs and our established relationships with courier partners allowed us to ensure timely and secure deliveries across the region.

Following the rebranding project, we worked with NTT to create a corporate internal webshop where all branches can order promotional products and access approved brand-consistent items at agreed prices. The webshop offers ongoing support for future orders, ensuring long-term visual and logistical consistency. Like all the webshops we deliver to clients, this platform is fully customized to the company’s processes—allowing for authorized access, multi-level order approvals, budget marking, PO, MKP tracking, and invoicing. The webshop is also 100% aligned with NTT’s branding, as it is tailored to the client’s specific needs.

The result of our work was a complete concept and the execution of orders for tens of thousands of products, which were successfully delivered to 12 European countries. By optimizing costs and time, NTT saved significant resources, and the centralized process enabled consistent and uniform brand communication across the region. Additionally, the corporate webshop we developed simplified future ordering processes, providing NTT with an easy-to-use tool for managing upcoming orders. The client continues to use this platform, and we are constantly expanding the product catalog to offer new and relevant items for NTT.

This project proved that centralizing production and logistics not only results in time and cost savings but also guarantees consistent brand execution at the international level—critical for successful rebranding efforts.

Multi-branch, global corporations such as NTT, PURMO and State Street need tools to manage corporate merchandising and promotional materials in an efficient manner, consistent with business values and goals, as well as cost optimization. Our goal was to create customized platforms (webshops) that would meet customers’ needs for product availability, automate the ordering process, manage budgets, and ensure compliance with the company’s environmental and ESG goals. These webshops help optimize the working time of marketing, HR, EB and administration departments, among others, by allowing automated ordering, inventory control and order billing.

Each webshop was designed individually for the client’s needs, starting with consulting on product offerings to creating personalized solutions that responded to the company’s specific business goals. We don’t operate on the basis of ready-made catalogs – each store is unique, tailored to the client’s specific requirements, taking into account elements such as budget, environmental goals (e.g., eco products) and cost effectiveness. Our approach also included full compliance with the use of the client’s mark and branding, ensuring visual consistency across all operations. The selection of products is not random – we build their full categories according to departments, annual calendar of holidays and events, programs or origin of products (eco, 100% made in Poland, etc.).

We designed unique collections of products, gifts and office supplies that were consistent with the brand identity and responsive to the company’s needs. It was also key to divide the offer into two sections – off-the-shelf products and inspirations, which avoided the risk of over-budgeting. By using individual webshops, companies were able to minimize the number of communications that were previously necessary to coordinate orders for various campaigns, such as onboarding, events and customer meetings. In addition, for each webshop, we have developed a unique application that enables automatic approval of orders within the company’s structures by designated individuals (budget holders, marketing department, purchasing department, management, etc.). The process is fully digitized.

Webshops provide full automation of the ordering process – from available budgets to warehouse management and logistics processes. Each customer gains access to our warehouses located in the center of Warsaw, which ensures rapid order processing – within 2 hours in Warsaw and 24 hours throughout Poland. We also handle inventory management, confectioning and reporting, which relieves the burden on client-side teams.

Once the webshops are implemented, we handle the full service – from the production of promotional products, to their storage, to logistics and reporting. For clients such as Deloitte and Purmo Group, we took over existing warehouses with products, providing inventory and centralized management of the whole thing. Thanks to these measures, customers gained full control over orders, consistency of branding and simplification of all logistics and administrative processes. In addition, thanks to a dedicated application, we enable administration or marketing departments to manage their on-hand inventory, i.e. products taken from our warehouse, stored on the customer’s office premises and issued to individual employees.

Stock levels of all products are fully controllable and manageable from any selected location, both by us and by the client. The reporting, inventory system is also automated and takes place on a cyclical basis, at times agreed upon with the client.

By implementing customized webshops for corporations such as NTT, PURMO and State Street, we have automated ordering, budget management and logistics processes. We optimized the companies’ operating costs, relieving the burden on marketing, HR, IT and EB departments. Webshops allowed for more efficient management of company merchandise, as well as quick access to products at each branch in Europe, which significantly contributed to time and labor savings.

Customers also gained full support for warehousing, logistics and order management, which allowed centralization of all operations in one place, while ensuring consistency and high quality of products offered.

Welcome packs are an integral part of building and strengthening an employer’s brand. A creatively designed and practical welcome pack for a new employee not only highlights the company’s professionalism but also evokes positive emotions during the first days at a new job. It’s a way of thanking the employee for joining the team and creating initial positive connections with the company, supporting its Employer Branding strategy.

Our goal was to create solutions that combine practicality, creativity, and alignment with the company’s business identity. We begin designing welcome packs with thorough research, which helps us select the most appropriate and high-quality products that will add value for new employees. Regardless of the industry, we ensure that the sets are not only aesthetically pleasing but also practical and functional. We also review what products the client has previously used, what solutions have been successful, and we incorporate new trends and market innovations. Comprehensive research makes the product selection process much easier for the client.

Welcome packs are more than just a set of products – they are also a carrier of the employer’s brand. The design includes custom graphics, slogans, and elements tied to the company’s visual identity to ensure full brand consistency. We often create custom packaging and develop an unboxing experience that leaves a lasting positive impression on new employees. Slogans and graphics play a crucial role, and our creative team is involved at every stage. Choosing the right packaging, fillers, and printed materials is also key to ensuring the final product is cohesive, creative, and impressive.

We manage the entire production process, from selecting suppliers to packaging and delivering welcome packs to offices or directly to employees’ homes. We pay attention to every detail to ensure smooth, on-time delivery, distributing the kits in installments throughout the year. This flexibility allows us to adjust to changing client needs.

We also handle warehousing and logistics for the packs, allowing for quick delivery of additional batches as needed. Our logistics service includes inventory management and restocking, which relieves the client’s burden and ensures smooth distribution throughout the year. We notify the client in advance when stocks are running low, and we prepare new proposals or optimize the budget accordingly.

Our welcome pack solutions help companies stand out in the market and effectively build engagement with new employees. The packs we create are both functional and creative, fitting seamlessly into our clients’ employer branding strategies. With full service, from creation to logistics, companies can focus on achieving their goals, knowing that their welcome packs are fully refined, flexibly customized, and always delivered on time.

Rebranding is a pivotal moment in the history of any company, requiring consistent and effective visual communication. Working with global clients such as Holcim, BorgWarner, and NTT, our task was to design a comprehensive merchandise concept to communicate the new brand identity. We handled consulting, creation, production, and logistics for these projects, tailoring each solution to the specific needs of the company, its employees, customers, and offices.

Our first step was to understand the new brand identity of each client and then advise on how best to translate those values into promotional products. Together with the brands’ teams, we analyzed which products would best reflect the character of their company and effectively support the rebranding process. Based on this analysis, we selected specific elements – from the type and style of products to the choice of suitable materials and color schemes, as well as the application of logos and graphics. Our goal was not only to create aesthetically cohesive merchandise but also practical products that could be utilized in the daily operations of the company.

Once we established the direction, we began visualizing the concept. We created comprehensive graphic designs and idea catalogs that clearly presented our proposals to clients. Each product was carefully selected and visually aligned with the brand’s new identity.

The next step involved choosing the right suppliers capable of meeting the requirements for quality, timeliness, and color consistency. We understand how crucial accurate color representation is in branding, especially when transferring the precise shade of a logo onto brand materials. The final appearance of graphics on the product results from selecting the right shade, marking technique, application precision, and the material of the carrier.

With over a decade of experience in product branding, we have a deep understanding of what works, where potential risks may arise—such as color mismatches or project size—and how to effectively address them. We meticulously select proven products to ensure they perfectly replicate the client’s brandbook color scheme. At this stage, we worked closely with manufacturers, overseeing every phase of production to ensure everything proceeded according to plan.

Many of our clients operate in multiple countries, which meant we had to manage large-scale orders with precision. Coordinating orders for several branches in different locations required particular attention to logistics and timeliness. We ensured that every product, regardless of its production location, adhered to the established quality and design guidelines.

Our delivery team meticulously inspected every batch of products arriving at our warehouse, from initial prototypes to the final shipment, ensuring that everything met our standards and would be delivered to clients on time.

Our work didn’t end with production and collaboration with suppliers—we also managed the full logistics of deliveries to multiple countries simultaneously. We handled product packaging, safe packing, and delivery to offices, branches, and end customers across various locations. This process was centralized, allowing our clients to save time and resources, particularly in order administration.

Our logistics approach also enabled transparent and organized order settlements, which was especially important for companies operating on an international scale. As a result, we could provide a single invoice broken down by country and subsidiary, significantly simplifying the billing process.

We apply this approach for many clients, maintaining complete flexibility in adapting to their billing needs and processes. This includes document approvals, labeling (e.g., numbering, codes, PO numbers, cost center numbers), and invoicing timelines. We tailor our processes entirely to the client’s requirements to ensure seamless cooperation.

W efekcie nasza współpraca z Holcim, BorgWarner i NTT przyniosła spójne i wysokiej jakości kolekcje produktów promocyjnych, które skutecznie wsparły proces rebrandingu w firmach. Klienci zyskali pełną obsługę, od doradztwa po logistykę, co pozwoliło im skupić się na wdrażaniu nowego wizerunku, mając pewność, że każdy etap projektu jest dopracowany w najdrobniejszych szczegółach. Centralizacja zamówień, optymalizacja procesów oraz automatyzacja logistyki zaowocowały znaczną oszczędnością czasu i kosztów, a także pełną spójnością wizerunkową w wielu oddziałach na całym świecie.

Budimex is one of the leaders in the construction industry in Poland and one of the largest listed companies in the country. The key objective of our project was to enhance the company’s image and help it stand out in the sector, primarily among employees and brand ambassadors.

We developed a concept and a comprehensive merchandise collection that not only emphasized the strong brand identity but also aimed to increase engagement among key stakeholders, from the perspective of the employer branding strategy. An important goal was to promote Budimex as an attractive employer, which in the long term was expected to reduce employee turnover and attract top talent from the market.

Our first step was to create a key visual for the entire project, while keeping in mind the company’s Employer Branding strategy. We were responsible for the complete development of typography, illustrations, and icons, as well as designing a unique logo that formed the core of Budimex’s visual identity. All of this aimed to strengthen the brand’s consistency.

In addition, we created a series of inspirational slogans such as “We’re a bit walled in,” “Next station: Budimex,” and “Hop on the experience train with Budimex,” which built engagement, gave the project a distinctive character, and aligned with the client’s business profile.

A key element of the project was to design a collection of products that not only presented a consistent design but were also practical and appealing to the audience. Our experience in designing and producing merchandise collections and sets allowed us to perfectly match items that reflected Budimex’s values and culture.

We also managed warehousing, packaging, and shipping processes to ensure that the products arrived safely and on time. These stages were particularly challenging due to Budimex’s dispersed branches and field units.

The result of our work was a comprehensive collection of products that received positive feedback from Budimex’s employees and ambassadors. We ensured every detail was covered, from visual consistency to efficient logistics. The products not only highlighted the company’s professionalism but also strengthened the bond between employees and the brand, directly contributing to increased engagement. This helped Budimex stand out in the industry, and the project supported the company in building a stronger team and promoting a positive image among new talent and brand ambassadors.

This project demonstrated that through thoughtful creative efforts and efficient logistical processes, we can significantly influence our clients’ image, supporting them in achieving their long-term Employer Branding goals. Complex projects are both a significant challenge and an opportunity for our team to showcase its skills at every stage, all of which impact the audience’s experience.

ING is one of the largest and most recognizable financial institutions in the world, setting standards in the banking sector for years. Operating in Poland as part of the ING Group, ING HUBS is the IT hub where all IT solutions, banking applications, and web banking for all Group companies are designed and developed. ING HUBS is the largest unit of its kind in Europe, bringing together primarily IT specialists.

The key objective of our project was to support Employer Branding activities aimed at building employee engagement and differentiating ING HUBS as an employer in the Polish labor market. Our task was to select branded products that would not only strengthen the image of ING HUBS but also support recruitment activities, helping to attract and retain the best IT talent, which is highly sought after by major international corporations in Poland. Another important goal was to optimize costs and improve the quality of solutions, which resulted in an increased level of involvement from our side, extending our efforts to the Group Headquarters in Amsterdam.

When we began working with the ING HUBS team, we analyzed the market and the industry to better understand employee needs, candidate expectations, and the existing EB strategy and programs. Based on this, we developed a detailed roadmap of activities, covering all available categories of promotional products, thematically or functionally related to the IT industry, which could be used at various stages of the EB calendar. This roadmap included key events throughout the year, such as onboarding, recruitment events, and both internal and external events, where employer-branded products could be effectively utilized.

Additionally, together with the client’s representatives, we developed a framework budget that took into account market trends and best practices in the industry. This document formed the basis for discussions with management about a new strategy for branded merchandise and employee benefits.

Based on our analysis, we designed sample products and kits that aligned with ING’s EB strategy and fit into the activity calendar for the coming months. These were tailored to meet the needs of the target audience and consistently reflected the company’s values and culture. The products not only had a cohesive design but were also practical and attractive, reinforcing ING’s brand image as a modern and professional employer.

We developed an annual budget for activities that allowed for cost optimization while maintaining high product quality, consistency, and variety. We then moved on to the production of the selected solutions, ensuring that warehousing, packaging, and shipping processes ran on schedule and adhered to the highest quality standards. We understood that the way we executed this project would fundamentally impact how the employer was perceived by potential job candidates and current employees.

The result of our work was the successful support of ING HUBS’ Employer Branding activities through carefully selected and produced branded products that were positively received by both employees and candidates. These products helped ING HUBS strengthen its relationships in the EB space by providing recipients with high-quality, aesthetically pleasing, and, above all, useful items. This translated into greater engagement and loyalty, as well as a more effective approach to attracting new talent. Cost optimization, combined with high product quality and detailed planning, allowed us to fully leverage the potential of the promotional products within EB activities and efficiently manage the allocated budget.

This project demonstrated how thoughtful product selection and production can effectively support our clients’ long-term Employer Branding goals, helping them stand out in the labor market and build a strong position as an employer of choice.