11 Countries, One Vision: PURMO’s Sales Support Collection

PURMO is a leading global manufacturer of heating systems, operating in multiple markets. Our task was to streamline the central marketing department’s management of a collection of promotional products to support sales activities across 11 countries in Europe. The goal was to simplify the process, reduce costs, and ensure that each product was perfectly tailored to the needs of local markets while aligning with the global sales strategy. In addition, due to the implementation of the brand’s sustainability policy, another goal was to create a product catalogue that aligned with PURMO’s environmental commitments, featuring products made locally in Europe and carbon-neutral.

We began by analyzing the promotional products PURMO had previously used, looking for ways to improve them and evaluating how they aligned with market, industry, and ESG trends. Our priority was to create a cohesive collection of products that were not only attractive but also practical and useful across different markets. We prepared a catalogue featuring dozens of product proposals that met PURMO’s sales support needs. It was equally important for our team to take over most of the operational tasks so that the marketing department could focus on core priorities instead of dealing with logistics and product preparation.

Next, we took over the coordination of dozens of orders, ensuring that each batch met PURMO’s expectations. The client repeatedly emphasized the importance of correct product labeling and proper use of logos, so this aspect of the process was carefully monitored and supervised by our account managers. During the testing phase, each selected product was thoroughly reviewed, allowing us to better assess the final results.

The collection included both products fully designed and manufactured in Poland as well as tried-and-tested mass-produced items, but ones that were certified or made from recycled materials. Even with mass-produced items, we prioritized quality—selecting only those that were durable, aesthetically appealing, functional, and aligned with the company’s ESG policy. With our extensive experience, we know which products perform well and are truly worth the investment.

Our collaboration with suppliers ensured smooth production processes, timely deliveries to our warehouse, and adherence to quality standards.

Once the products were delivered to our main warehouse, we handled the logistics—from storage to packaging and shipping to over a dozen countries in Europe. A key focus was ensuring that each package arrived on time and at the correct destination. Our well-established logistics procedures, developed over many years, guaranteed a seamless process. Ultimately, the client decided to increase the order and utilize our warehouse for ongoing storage and distribution of the products. The processes and IT solutions we implemented (web-based systems and applications) allowed the client to not only view current stock levels but also manage orders and distribution in line with the agreed-upon procedures.

As a result, we delivered a complete collection of promotional products that was rolled out across 11 European markets. Thanks to our efficient organization, PURMO was able to support sales more effectively while reducing costs and saving time. We took over the majority of tasks, handling everything from design to implementation, significantly relieving the marketing department’s workload.

Every stage—from design to production to logistics—was executed with meticulous attention to detail, resulting in a cohesive collection that was tailored to the specific needs of local markets.

Our collaboration with PURMO demonstrated that a well-thought-out approach can significantly simplify and optimize processes while delivering products that support the company’s goals and leave a lasting impression on customers across Europe.