Collection of branded materials for the EB campaign for Budimex

Budimex is one of the leaders in the construction industry in Poland and one of the largest listed companies in the country. The key objective of our project was to enhance the company’s image and help it stand out in the sector, primarily among employees and brand ambassadors.

We developed a concept and a comprehensive merchandise collection that not only emphasized the strong brand identity but also aimed to increase engagement among key stakeholders, from the perspective of the employer branding strategy. An important goal was to promote Budimex as an attractive employer, which in the long term was expected to reduce employee turnover and attract top talent from the market.

Our first step was to create a key visual for the entire project, while keeping in mind the company’s Employer Branding strategy. We were responsible for the complete development of typography, illustrations, and icons, as well as designing a unique logo that formed the core of Budimex’s visual identity. All of this aimed to strengthen the brand’s consistency.

In addition, we created a series of inspirational slogans such as “We’re a bit walled in,” “Next station: Budimex,” and “Hop on the experience train with Budimex,” which built engagement, gave the project a distinctive character, and aligned with the client’s business profile.

A key element of the project was to design a collection of products that not only presented a consistent design but were also practical and appealing to the audience. Our experience in designing and producing merchandise collections and sets allowed us to perfectly match items that reflected Budimex’s values and culture.

We also managed warehousing, packaging, and shipping processes to ensure that the products arrived safely and on time. These stages were particularly challenging due to Budimex’s dispersed branches and field units.

The result of our work was a comprehensive collection of products that received positive feedback from Budimex’s employees and ambassadors. We ensured every detail was covered, from visual consistency to efficient logistics. The products not only highlighted the company’s professionalism but also strengthened the bond between employees and the brand, directly contributing to increased engagement. This helped Budimex stand out in the industry, and the project supported the company in building a stronger team and promoting a positive image among new talent and brand ambassadors.

This project demonstrated that through thoughtful creative efforts and efficient logistical processes, we can significantly influence our clients’ image, supporting them in achieving their long-term Employer Branding goals. Complex projects are both a significant challenge and an opportunity for our team to showcase its skills at every stage, all of which impact the audience’s experience.