Custom Webshops for Global Corporations: Simplifying Merchandise and Logistics for NTT, PURMO and State Street

Multi-branch, global corporations such as NTT, PURMO and State Street need tools to manage corporate merchandising and promotional materials in an efficient manner, consistent with business values and goals, as well as cost optimization. Our goal was to create customized platforms (webshops) that would meet customers’ needs for product availability, automate the ordering process, manage budgets, and ensure compliance with the company’s environmental and ESG goals. These webshops help optimize the working time of marketing, HR, EB and administration departments, among others, by allowing automated ordering, inventory control and order billing.

Each webshop was designed individually for the client’s needs, starting with consulting on product offerings to creating personalized solutions that responded to the company’s specific business goals. We don’t operate on the basis of ready-made catalogs – each store is unique, tailored to the client’s specific requirements, taking into account elements such as budget, environmental goals (e.g., eco products) and cost effectiveness. Our approach also included full compliance with the use of the client’s mark and branding, ensuring visual consistency across all operations. The selection of products is not random – we build their full categories according to departments, annual calendar of holidays and events, programs or origin of products (eco, 100% made in Poland, etc.).

We designed unique collections of products, gifts and office supplies that were consistent with the brand identity and responsive to the company’s needs. It was also key to divide the offer into two sections – off-the-shelf products and inspirations, which avoided the risk of over-budgeting. By using individual webshops, companies were able to minimize the number of communications that were previously necessary to coordinate orders for various campaigns, such as onboarding, events and customer meetings. In addition, for each webshop, we have developed a unique application that enables automatic approval of orders within the company’s structures by designated individuals (budget holders, marketing department, purchasing department, management, etc.). The process is fully digitized.

Webshops provide full automation of the ordering process – from available budgets to warehouse management and logistics processes. Each customer gains access to our warehouses located in the center of Warsaw, which ensures rapid order processing – within 2 hours in Warsaw and 24 hours throughout Poland. We also handle inventory management, confectioning and reporting, which relieves the burden on client-side teams.

Once the webshops are implemented, we handle the full service – from the production of promotional products, to their storage, to logistics and reporting. For clients such as Deloitte and Purmo Group, we took over existing warehouses with products, providing inventory and centralized management of the whole thing. Thanks to these measures, customers gained full control over orders, consistency of branding and simplification of all logistics and administrative processes. In addition, thanks to a dedicated application, we enable administration or marketing departments to manage their on-hand inventory, i.e. products taken from our warehouse, stored on the customer’s office premises and issued to individual employees.

Stock levels of all products are fully controllable and manageable from any selected location, both by us and by the client. The reporting, inventory system is also automated and takes place on a cyclical basis, at times agreed upon with the client.

By implementing customized webshops for corporations such as NTT, PURMO and State Street, we have automated ordering, budget management and logistics processes. We optimized the companies’ operating costs, relieving the burden on marketing, HR, IT and EB departments. Webshops allowed for more efficient management of company merchandise, as well as quick access to products at each branch in Europe, which significantly contributed to time and labor savings.

Customers also gained full support for warehousing, logistics and order management, which allowed centralization of all operations in one place, while ensuring consistency and high quality of products offered.