PEPCO rebranding – production and logistics of packages for 23,000 employees in 16 countries

PEPCO is one of the fastest-growing retail chains in Europe, with more than 1,700 stores in 16 European countries and over 25,000 employees. Our task was to support PEPCO in communicating its rebranded logo and company values to all employees across Europe. A key challenge was ensuring that marketing materials and promotional gifts reached stores, local offices, and distribution centers in different countries simultaneously. The project also required a well-coordinated logistics process, complex packaging of materials in 16 languages and different quantities, and securing all items in appropriate packaging. We carried out the project on behalf of a leading EB agency overseeing PEPCO’s entire brand rebranding in the Employer Branding area.

We began by designing and producing products featuring the new PEPCO logo and brand values. The key objective was to create attractive and practical kits that would not only communicate the rebranding but also align with the company’s identity and values. We ensured that all products were made from high-quality materials that reflect the modern character and attention to detail that PEPCO puts into its new image.

One of the most significant challenges was the complex packaging of materials in 16 different languages and various quantities, depending on location. Each set had to be carefully packed, with posters, letters, and products securely protected to ensure they arrived in perfect condition. The complexity of this project was notable: rebranding materials were prepared in local languages, so the entire packaging process was divided into 16 distinct sub-processes to guarantee each kit reached the correct market. Additionally, we developed optimal packaging that not only protected the contents but was also aesthetically pleasing and easy to distribute.

Logistics was a key component of this project—we coordinated the delivery of packages to 16 countries on a synchronized schedule to ensure that every PEPCO store, local office, and distribution center received materials simultaneously. This involved working with multiple carriers to guarantee the fast and safe delivery of packages. Our experience in managing such complex tasks ensured smooth execution of the rebranding campaign. Our strategic location was crucial: both our main and auxiliary warehouses are situated in central Warsaw, near each other, and close to distribution centers and courier hubs, facilitating quick international deliveries.

As a result, we successfully executed a comprehensive communication project, encompassing the production, personalization, and distribution of PEPCO rebranding materials across Europe. Thanks to precise planning and streamlined logistics, all packages arrived on time in 16 countries, helping the company convey its new logo and values to employees in over 1,700 stores. Our involvement allowed PEPCO to focus on implementing its new brand identity, knowing that every operational detail had been carefully handled.

This project highlights our ability to manage complex international operations that require precision, flexibility, and excellent organization at every stage. All our solutions were fully tailored to the client’s needs!