Global Rebranding Mastery: Holcim, BorgWarner and NTT – From Concept to Logistics

Rebranding is a pivotal moment in the history of any company, requiring consistent and effective visual communication. Working with global clients such as Holcim, BorgWarner, and NTT, our task was to design a comprehensive merchandise concept to communicate the new brand identity. We handled consulting, creation, production, and logistics for these projects, tailoring each solution to the specific needs of the company, its employees, customers, and offices.

Our first step was to understand the new brand identity of each client and then advise on how best to translate those values into promotional products. Together with the brands’ teams, we analyzed which products would best reflect the character of their company and effectively support the rebranding process. Based on this analysis, we selected specific elements – from the type and style of products to the choice of suitable materials and color schemes, as well as the application of logos and graphics. Our goal was not only to create aesthetically cohesive merchandise but also practical products that could be utilized in the daily operations of the company.

Once we established the direction, we began visualizing the concept. We created comprehensive graphic designs and idea catalogs that clearly presented our proposals to clients. Each product was carefully selected and visually aligned with the brand’s new identity.

The next step involved choosing the right suppliers capable of meeting the requirements for quality, timeliness, and color consistency. We understand how crucial accurate color representation is in branding, especially when transferring the precise shade of a logo onto brand materials. The final appearance of graphics on the product results from selecting the right shade, marking technique, application precision, and the material of the carrier.

With over a decade of experience in product branding, we have a deep understanding of what works, where potential risks may arise—such as color mismatches or project size—and how to effectively address them. We meticulously select proven products to ensure they perfectly replicate the client’s brandbook color scheme. At this stage, we worked closely with manufacturers, overseeing every phase of production to ensure everything proceeded according to plan.

Many of our clients operate in multiple countries, which meant we had to manage large-scale orders with precision. Coordinating orders for several branches in different locations required particular attention to logistics and timeliness. We ensured that every product, regardless of its production location, adhered to the established quality and design guidelines.

Our delivery team meticulously inspected every batch of products arriving at our warehouse, from initial prototypes to the final shipment, ensuring that everything met our standards and would be delivered to clients on time.

Our work didn’t end with production and collaboration with suppliers—we also managed the full logistics of deliveries to multiple countries simultaneously. We handled product packaging, safe packing, and delivery to offices, branches, and end customers across various locations. This process was centralized, allowing our clients to save time and resources, particularly in order administration.

Our logistics approach also enabled transparent and organized order settlements, which was especially important for companies operating on an international scale. As a result, we could provide a single invoice broken down by country and subsidiary, significantly simplifying the billing process.

We apply this approach for many clients, maintaining complete flexibility in adapting to their billing needs and processes. This includes document approvals, labeling (e.g., numbering, codes, PO numbers, cost center numbers), and invoicing timelines. We tailor our processes entirely to the client’s requirements to ensure seamless cooperation.

W efekcie nasza współpraca z Holcim, BorgWarner i NTT przyniosła spójne i wysokiej jakości kolekcje produktów promocyjnych, które skutecznie wsparły proces rebrandingu w firmach. Klienci zyskali pełną obsługę, od doradztwa po logistykę, co pozwoliło im skupić się na wdrażaniu nowego wizerunku, mając pewność, że każdy etap projektu jest dopracowany w najdrobniejszych szczegółach. Centralizacja zamówień, optymalizacja procesów oraz automatyzacja logistyki zaowocowały znaczną oszczędnością czasu i kosztów, a także pełną spójnością wizerunkową w wielu oddziałach na całym świecie.