The ‘I AM ENOUGH’ collection for Martyna Wojciechowska

Martyna Wojciechowska is a person that almost everyone in Poland knows – regardless of age or interests. She is not only a journalist, traveller, author of books and TV programmes, but above all an inspiration for thousands of people whom she encourages to discover themselves and the world. In her online shop, sklep.martyna.pl, Martyna promotes a variety of her campaigns/actions, and part of the proceeds go to support the UNAWEZA Foundation. This foundation was created to support women all over the world – helping them to develop, realise their dreams and fight for equal opportunities and dignity. The ‘I AM ENOUGH’ campaign, which we co-created, carries a message of self-acceptance and inner strength, fitting perfectly with the foundation’s mission.

As Martyna’s strategic partner, we have been involved in the development of her shop and the UNAWEZA Foundation from the beginning, supporting every stage of the activities – from concept to logistics. Our collaboration is not only about the creation of the collection, but also about supporting a charitable mission that makes a real difference in the lives of many people.

Together with Martyna, we created the concept for the ‘I AM ENOUGH’ collection, the message of which is closely linked to the mission of the UNAWEZA foundation – self-acceptance, strength and independence. We made sure that every aspect of the collection – from the graphic designs to the choice of materials – reflected these values. Our consultancy included not only visual creation, but also support in the selection of products that were both aesthetically pleasing and of high quality, resulting in a positive reception among a wide audience.

The ‘I AM ENOUGH’ collection was designed to convey a strong message of self-worth and self-acceptance. We focused on creating products that are both attractive and functional – from clothing to accessories. The collection was visually cohesive, fitting perfectly with Martina’s style and philosophy, and appealed to both women and men. It was dominated by two colours: black and white, and we used a non-standard font for the slogan design, which created a unique effect. It is worth noting that the next stage of our collaboration was the equally popular ‘BEAUTIFUL ENOUGH’ collection. – maintained in a pink colour scheme.

Our role did not end with the creation of the concept. As a partner of Martina and her shop, we supported every stage of implementation – from the selection of materials to the launch of the products and full logistics. Our advice also included monitoring sales and analysing the results, which allowed us to optimise activities and reach customers more effectively. December was a particularly intense period, when Martyna promised to sign every ‘I AM ENOUGH’ calendar purchased before Christmas. This was a huge logistical project, and our commitment and precise management of the process avoided errors in assigning individual products to orders.

The ‘I AM ENOUGH’ collection has been a huge success, winning praise from Martina’s shop customers. It is one of the most popular collections and the slogan ‘I AM ENOUGH’ has become an integral part of Martyna’s brand. The collection has not only contributed to an increase in sales, but has also supported the activities of the UNAWEZA Foundation, helping, among others, women in difficult life situations or teenage mothers in Poland.

Our cooperation with Martyna shows how important it is to combine creative concepts with real action for the environment. Projects like this not only help to develop the brand, but have a deeper value – they contribute to real change in the lives of many people. For us as a team, these types of collaborations shape our approach to the world, our clients and our work, paying off every day.